What we'll cover

By the end of this webinar, you will be able to:

• Seamlessly participate in and manage your studio's booking system

• Create and edit booking content effortlessly

• Invite and collaborate with your clients and team members

Ready to learn?

Navigating a new tool can be daunting, but you don't have to do it alone. Let the Captura Blueprint team guide you through the process and help you get started with our powerful features!

Perfect for photographers who run shorter sessions, our online booking system is easy to use and quick to set up. Get booked and paid automatically, even while you sleep. Convert inquiries into sales and manage them through our streamlined workflow system. Automatically send a series of trigger emails for all website inquiries, eliminating the need for post-it notes and freeing up your time for more holidays.

Ready to learn?

Navigating a new tool can be daunting, but you don't have to do it alone. Let the Captura Blueprint team guide you through the process and help you get started with our powerful features!

Our findings

We’re all about data-backed strategies that grab those fence-sitters and turn them into loyal customers. How? Through regular split tests and meticulous analysis, we’ve uncovered some fascinating insights from our 2024 seasonal campaign data that can supercharge your marketing strategy.

1. First off, let’s talk about everyone’s favorite word: free. Customers prefer free shipping or a free item over a percentage discount. Surprising, right? But when you think about it, it makes sense. The concept of free shipping not only reduces friction in the purchasing process but also can strengthen your brand image. After all, businesses that don’t charge for delivery demonstrate an understanding of their customers’ pain points and a willingness to address them.

2. Here’s another eye-opener, the most common cause of cart abandonment is extra charges at checkout, particularly shipping costs. By offering free shipping or a free item, you’re not only delighting your customers but also mitigating the risk of abandoned carts. Now that’s a win-win.

3. And let’s not forget about the powerhouses of seasonal marketing: Cyber Monday, Halloween, and New Year’s campaigns. These occasions consistently emerge as the most successful in driving engagement and conversions.